Tag: nostalgia in advertising

Advertisers use nostalgia to attract Seniors

BOYNTON BEACH, FLA.—In recent weeks, the Beatles, Gene Kelly and a dog named Lassie have been spotted at Flakowitz, a popular deli here. There’s usually a long line of customers, mostly senior citizens, waiting for tables. And lately, they’ve been passing time by leafing through a glossy new magazine stacked by the entrance. The free […]