The State of SEO in 2012

Many things have changed in the Search Industry and in our profession as SEOs:

• Panda got global (ruining half the world’s vacations last August), and actually, we are at its release 3.7;
• A Penguin has been unleashed free to kill any site with an over optimized link profile;
• Google decided that only keywords referrals from organic searches were private;
• Google started an aggressive monetization policy in strong industries’ verticals (Flight, Hotels, Cars…), making even thinner the presence of organic results above the fold;
• The Knowledge Graph had been released;
• Google+, with some hiccups, has started having some traction and surely an increasing importance from an SEO point of view;
• We all started talking about Author Rank;
• And we are still discussing about the relevance of Social Graph in the SERPs;
• Bing has improved its pro SEOs policy considerably;
• Mobile and its importance also for SEO is not a niche for fews early adopters anymore.

Category: SEO Search Engine Optimization