Facebook and Twitter Making a Major Impact on Purchase Decisions
Facebook and Twitter Making a Major Impact on Purchase Decisions
A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.
Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook (Facebook). Moreover, they’re 79% more likely to recommend their Twitter (Twitter) follows to a friend, and 60% more likely to do the same on Facebook
Overall, the study is another sign that social media is becoming a competitive advantage for those that are participating, and an increasingly major weakness for those that aren’t.
SOURCE: mashable.com
Click here to read the article
Category: Social Media Networking
About the Author (Author Profile)
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
